Starting a new business venture is no easy task. There are all sorts of hurdles to overcome, from logistics and legalities to coming up with an innovative idea that will solve a problem for your customers. With just so many things on the line when you're in the early stages of starting a business, you can quickly lose sight of critical parts of their website that may prove just as important as the rest.
This isn't meant to discourage anyone looking to start their own company from pursuing their dreams. Still, it might help reinforce what they already know: creating an excellent online presence is crucial if they want people to take them seriously.
What exactly do we mean when we say "taking care?"
When it comes to building a startup website, you should take it seriously. You wouldn't build your storefront on the cheap by slapping together some plywood boards and duct-taping shopping bags to them, would you?
Of course not! But what about your online shop's window display? This is often the first thing visitors will see when they come across your business for the first time, so make sure it makes an impression that lasts.
Checklist of the things which you need for your website first
Let us look at precisely what you need to keep people interested through these checklists.
1. The Homepage
This is where most would say you should start planning out your startup website design layout. Regarding creating the homepage, several standard conventions are helpful if kept in mind - especially if you're trying to make a great impression on your visitors - most of which are usually straightforward to implement with the right help.
Some examples of this would be the use of an eye-catching Main Title, including graphics with high resolution that will intrigue customers into reading more, having testimonials from happy customers that speak highly of your business (and product), making it super easy for visitors to get in contact with you via the phone number, email address, or by simply filling out a form located on your "Contact Us" page.
Of course, there is so much more than just this when it comes to creating a perfect home page for your new website, but if some thought is put into what should be included on this initial page before you begin coding, you can be sure to make a great first impression.
2. The blog page
Another page that sets the tone for your startup website design is your blog page. The best way to make your site unique is to include content that will give visitors something new or something they can't easily find anywhere else on the web.
People flock to blogs for their fresh content and original ideas. However, you also want to be sure not to deviate too far away from what makes you stand out against other businesses in your niche - just because you're trying something different doesn't mean it'll work!
Keeping this guideline in mind will help keep customers returning time after time.
- The design of a blog page should be tidy and elegant because it has some information that is very interesting for many users who want to know the latest news or some new updates on some particular topic.
- The header image must be catchy and the site name, so people will remember the place where they can go to get more information on their favorite topics.
- The content must be divided into several categories – especially if it's a big blog – but all these sections must be easily accessible everywhere, even with mobile devices, because most people will check out this blog from their cell phones.
3. The Contact Us Page
We touched on this briefly above regarding having an easy-to-find "Contact Us" page as part of your website's design - which is something that should be included on your site for several reasons.
For one, it's a great way to build trust with potential customers by showing them how easily they can get in contact with you if they have any questions about a particular product or service you're offering.
It also helps keep your company from being categorized as unprofessional or shady because there's no way anyone will have more direct access to the people responsible for their business than right here on your website. What better way to reach the people in charge than reach out to them directly?
4. Having a FAQ Page
While creating an online presence for your business, you're bound to get questions about what it is precisely that you're selling - whether this is because of how your product works, where it's based on, or any other number of factors. This can also prove beneficial when visitors could always encounter some technical difficulties while browsing through your site.
For example, suppose they have problems finding information on a particular page element instead of leaving it right away. In that case, they may stay around long enough to reach out and ask if there is anything wrong with their current browser settings.
If they get in touch with customer service, having an easy-to-browse FAQ page with all the answers they are looking for can make this process go much smoother. This will also help provide them with some additional resources and what they are already searching for when it comes to getting in touch with your company, which can be seen as a perfect thing, especially if you're trying to increase the customer support aspect of your business.
5. The About Us Page
This is where most companies will want to divulge any information about their background - including where they originated from, why they started on this particular path, who remains involved in leading the team, etc. Usually, this includes several pictures showcasing members or critical contributors. Some may even want to have a video of sorts showing precisely what they do daily.
If you're looking for more information regarding the what, why, and how behind your startup website design company's front page design - or if you'd like to see some examples of top websites that employ these ideas in their unique way, be sure to check out other creative pages today.
To create a good, successful website, you must meet your visitors' needs through value-added content. This way, they see you as a solution instead of just another business, and it also gives them the chance to contact you from there! Not only that - but to gain trust with visitors, personalize your website for them by building trust and credibility through social proof and case studies.
Once everything is set up accordingly, visitors will feel more comfortable buying from you because they'll know exactly what they're paying for. To create this trust, you also need to mention additional information, which are :
Other things which you need on your website!
1. What is the unique value proposition (UVP)?
A Unique Value Proposition, or UVP for short, is what makes you different/ better than everyone else in your market. It's not enough to say that your product is like everything else out there; you need to give people a compelling reason to choose you over someone else (and preferably the other 999 faceless competitors).
It would be best if you thought about crafting an effective, Unique Value Proposition here. If this hasn't been done before, it should be included on the site so visitors know why they should be interested. How do I find my UVP? You'll often see, "The best way to find your UVP is by looking at your competition."
2. Immediate Fulfillment of Need
Think about the last time you bought something online. You were probably in a hurry to complete the transaction. How could you make the buying experience easier for your customers? Reduce any unnecessary steps that could prevent them from making an immediate purchase.
An easy way to do this is by adding "Add to Cart" buttons on all relevant pages (blog posts, product pages, etc.) before redirecting users to the shopping cart. This allows users to browse around first-hand and buy whatever they want without going back and searching for it again!
3. Provide a Solution
Whether filling a need in the marketplace, providing a fresh take on an old problem, or simply offering something new, you have to provide your visitors value. You could even differentiate yourself from everyone else by showing how much better you are than what others have to offer.
We would show our solution through " Processes & Flowcharts. " In this section, we can also go into more fine-grain detail about each stage of the process and share examples/photos if possible!
4. Add Social Proof
The more social proof your site has - i.e., other influencers/publications sharing their good experiences with your brand or product - the more trustworthy you seem. Think about it: when was the last time you were impressed by a company that no one else had ever heard of? It happens much less often than we would like to admit, but we can still try and increase our chances of catching people's eyes with influencer marketing.
For social proof in this stage, we'll show our case studies. Also, in this section, we could include testimonials from other customers or even quotes from influencers. We could also have a " Testimonials " page where customers' names/handles could be blurred out, so they don't feel embarrassed about being on camera!
5. Make it Appealing
The best sites translate visitors' needs into clear and straightforward language that speaks directly to them. If your site is designed professionally with high-quality visuals, people won't think twice about trusting your company or buying from you!
All of the best sites that do this have an evident and neat visual hierarchy.
To make it appealing, I could add more photos & share some before & afters from customers!
If you could get my hands on some good video footage/images, you could add those to make it less static.
6. Build Trust
To get visitors to start engaging with your site, you need to build trust with your visitors. Building trust can be done by sharing details about your business that are hard to find elsewhere, being transparent about your product/service, and letting people know who you are on a more personal level.
Trust building is often overlooked because it doesn't directly boost sales, but without any trust established, you have no chance at getting even two percent of visitors' contact information - let alone their money!
One way to show some transparency would be by including an "About" page where I could share my story, the site's purpose, background on how it came about, etc. This also lets me use testimonials from friends & family since this is usually difficult for startups to get!
7. Call-to-Action
In addition to a Contact Us form, there should be a " CONSULT ONLINE CONSULTATION " section where visitors can choose their product/service and fill in their details. This way, they don't need to come back another day - we'll always have their information ready for them because we're reaching out directly!
And Finally...
After all of the above has been done, our goal is to have each visitor leave with your company's contact information so you can build a relationship together. If you've successfully gotten this far, chances are they trust you & see value in what you offer - so now it's time for them to buy!